Peggy Espinosa, is an editor, graphic designer, and cultural promoter in the field of illustrated books and visual arts for children and young adults. She worked for eight years at Imprenta Madero with the master Vicente Rojo. She founded Petra Ediciones in Guadalajara in 1990 and has received several national and international awards and recognitions. She has led the conceptualization and execution of the Paseantes 2025 edition, establishing this festival as a unique international hub in Mexico for rethinking the book format, independent publishing, and multidisciplinary artistic creation. She also coordinated “El ojo del mundo” in 2026.